Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. Some of the most successful startups of all time have used growth hacking techniques to grow products up to millions, 10s of millions, and in some cases 100M+ users, including Facebook, Mint, Dropbox, Zynga, Twitter, Pinterest and Quora.
There are a lot of things you could be doing (or at least testing) that you probably aren’t. Instead of talking about a lot of theory, Mattan is going to cover a bunch of ideas for what you should be doing and why. He’ll also cover some interesting case studies from companies to see what worked and what didn’t.
This Master Class is targeted to marketers, business developers, startups, and anyone looking to get more users and grow their products. Users will not only learn about growth hacking and the methods that come with it, they’ll walk away with tactical, practical skills and strategies to significantly increase their customer base.