#SMWNYC

May 5-7, 2020




Having a Heart and Driving Growth: Combining Art and Science to Make a Difference

Hosted by Grubhub

  • Wednesday, May 6, 2020

  • 4:00 PM - 4:25 PM

  • Venue: Sheraton Times Square

  • Track: Audience and Data



As marketers, we are often split between the creative – those who have brilliant, heart-first ideas (which sometimes work) – and the quant – those who are tasked with driving the business (which sometimes happens).

While it’s so easy for the two sides to not get along, they now need each other more than ever. Creatives need to get better. They crave feedback, and quants can bring that to them. However, quants need to make a human connection for all of their AI-driven methods to have a shot at working.

In this session, Alex Weinstein, SVP of Growth and Grubhub, explore concrete examples of brand-first campaigns that were improved using quant methods; examples of growth campaigns that did a lot better when heart-first messaging was added; and examples of product and marketing collaborations that brought forward more than the sum of the parts.

Attend this session and learn:

  • How to grow and engage audiences over time by listening to creative feedback
  • How to combine art and science to acquiring customers and drive sales
  • How to increase customer loyalty and retention through brand-first campaigns

Event Location



Social Media Week

Having a Heart and Driving Growth: Combining Art and Science to Make a Difference

May 6, 2020 - 4:00 PM - 4:25 PM

Hosted by Grubhub




Alex Weinstein

Alex Weinstein

SVP of Growth, Grubhub