#SMWNYC

Apr 30 - May 2




How Hearst’s Prestige Brands Are “Doing the Internet”

Hosted by Hearst Magazines Digital Media

tuesday, February 28, 2017

12:30 PM - 1:15 PM

TimesCenter: Stage One

How do you satisfy your core audience while still giving them a variety of what’s trending or relevant? From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how 3 of Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.

Event Location



Social Media Week

How Hearst’s Prestige Brands Are “Doing the Internet”

February 28, 2017 - 12:30 PM - 1:15 PM

Hosted by Hearst Magazines Digital Media




Ben Boskovich

Ben Boskovich

Social Media Editor, Esquire, Hearst Magazines Digital Media

Elizabeth Brady

Elizabeth Brady

Associate Director of Social Strategy, Hearst Digital Media

Rosa Heyman

Rosa Heyman

Social Media Editor , Marie Claire, Hearst Magazines Digital Media

Gena Kaufman

Gena Kaufman

Social Media Director, ELLE, Hearst Magazines Digital Media

Kate Lewis

Kate Lewis

SVP / Editorial Director, Hearst Digital

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