#SMWNYC

May 5-7, 2020




How BuzzFeed’s Creators Program is Innovating the Influencer Model

Hosted by BuzzFeed

tuesday, April 30, 2019

5:00 PM - 5:40 PM

Sheraton Times Square

Stage 3

As the impact and number of influencers grow, today’s brands need a new way to collaborate with brand representatives who can effectively tell their story.

A new influencer model has been pioneered at BuzzFeed with its Creators Program. In this panel, you’ll learn how that program amplifies and supports both homegrown and external talent who have highly engaged followings in niche areas, while organically extending the company’s reach.

Attend this session and learn:

  • Perspectives on the evolving relationship between content creators and audiences
  • Tips for curating personal content that naturally aligns with a brand
  • Key learnings from experimenting with cross-platform storytelling

Event Location



Social Media Week

How BuzzFeed’s Creators Program is Innovating the Influencer Model

April 30, 2019 - 5:00 PM - 5:40 PM

Hosted by BuzzFeed




Augusta Falletta

Augusta Falletta

Director of Partnerships, BuzzFeed

Essence Gant

Essence Gant

Beauty Director, BuzzFeed

Erin Phraner

Erin Phraner

Supervising Video Producer, BuzzFeed

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