#SMWNYC

May 5-7, 2020




How Data-Driven Experiential Marketing is Changing the Brand-Consumer Relationship

Hosted by AnyRoad

thursday, May 2, 2019

2:40 PM - 3:20 PM

Sheraton Times Square

Stage 3

Each year, thousands of people visit Brooklyn Brewery, experiencing their favorite beer learning about the iconic brand first-hand—but, until the brand started understanding their customers and target market, valuable insights were walking out the tasting room door.

Jonathan Yaffe, CEO and Co-Founder of experiential marketing platform AnyRoad, works with brands to manage experiential marketing programs and turn them into valuable data. Lauren Ford, Tasting Room Programming and Events Manager at Brooklyn Brewery, manages everything from event coordination, tasting room management, and communication with Brooklyn Brewery’s international fan base. In this session, they will discuss the power of experiences in understanding human behavior and fostering brand loyalty, and highlight the way experiential marketing is upending way brands build long-term relationships with customers.

Attend this session and learn:

  • How data-driven events have changed the brand-consumer relationship for some of the world’s most recognizable names
  • How brands can use Experiential Relationship Management to better understand their customers

Event Location



Social Media Week

How Data-Driven Experiential Marketing is Changing the Brand-Consumer Relationship

May 2, 2019 - 2:40 PM - 3:20 PM

Hosted by AnyRoad




Lauren Ford

Lauren Ford

Tasting Room Special Event Sales and Programming Manager, Brooklyn Brewery

Jonathan Yaffe

Jonathan Yaffe

CEO & Co-Founder, AnyRoad

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