May 5-7, 2020


How Hulu Helps DTC Brands Stream to Success

Hosted by Hulu

  • Date: Thursday, May 7, 2020

  • Time: 2:20 PM - 3:00 PM

  • Venue: Sheraton Times Square

  • Track: Audience and Data

Social Media is key to getting a DTC brand off the ground, delivering fast and reliable results. Yet once you’ve built up some funds and followers, what’s next? To safeguard your path to longevity by building long-lasting relationships with customers, DTC brands need to move past short-term acquisition. In this session, learn how DTC brands are leveraging their social media chops to grow their business and engage with customers in other dynamic environments.

Michaela Giovengo, Head of Performance Marketing at Hulu, will join a few brands on stage to explore how advertising on social platforms has created a solid foundation for the next stage in a brand’s marketing lifecycle – Connected TV.

Attend this session and learn:

  • How build your strategy in transition from social-only to social and CTV
  • How to create an effective succession campaign
  • How to balance data with creative to get the most out of your social efforts

Social Media Week

How Hulu Helps DTC Brands Stream to Success

May 7, 2020 - 2:20 PM - 3:00 PM

Hosted by Hulu

Michaela Giovengo

Michaela Giovengo

Head of Performance Marketing, Hulu