MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey.
In this session, you will learn the core tricks every Direct to Consumer (DTC) brand uses to go to market today and how she has helped legacy consumer brands adopt these same principles.
Attend this session and learn:
- How to approach performance marketing when your eCommerce approach is not DTC
- How to optimize your media for eComm conversion
- How to produce creative that drives eComm conversion