#SMWNYC

May 5-7, 2020




How the Mobile Phone Collapsed the Marketing Funnel

Hosted by MikMak

tuesday, April 30, 2019

3:30 PM - 3:55 PM

Sheraton Times Square

Stage 3

MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey.

In this session, you will learn the core tricks every Direct to Consumer (DTC) brand uses to go to market today and how she has helped legacy consumer brands adopt these same principles.

Attend this session and learn:

  • How to approach performance marketing when your eCommerce approach is not DTC
  • How to optimize your media for eComm conversion
  • How to produce creative that drives eComm conversion

Event Location



Social Media Week

How the Mobile Phone Collapsed the Marketing Funnel

April 30, 2019 - 3:30 PM - 3:55 PM

Hosted by MikMak




Rachel Tipograph

Rachel Tipograph

Founder & CEO, MikMak