Creating compelling brand experiences has always been an effective way to both build brand love and (more importantly) sell more of your product. In today’s experience economy, this is more true than ever. If brands can build human experience to scale, everyone wins. However, this is often viewed as inefficient. Sure you can win over loyalists one at a time, but at what cost? ROI in experiential has always been elusive to prove and even harder to demonstrate a positive return. What if you simply packaged these experiences into branded content that was built to travel in order to use your pre-existing measurement tools?
In this session, hear from Heineken USA’s Quinn Kilbury, Head of Partnerships and Consumer Experience, as he describes how the company is beginning this journey with terrific early returns across sports, music and entertainment.
Attend this session and learn:
- Why human-first brand experiences are the back-to-the-future way to win in marketing
- How to use experiences to acquire useful first-person data measurable by your pre-existing measurement tools
- Why human-experience based marketing is the perfect complement to traditional advertising