#SMWNYC

Apr 30 - May 2




How to Manage the Mystery of Influencer Marketing

Hosted by Julius

wednesday, May 1, 2019

11:35 AM - 12:15 PM

Sheraton New York Times Square Hotel

In less than a decade, influencer marketing has rapidly evolved into a multi-billion dollar industry. Every year, more brands, agencies, and influencers join the party, but what do we know about the influencers? Do they really prefer Instagram to Facebook, and which channels yield the highest engagement rates? Do they work full-time or consider being an influencer a side gig? Would they buy followers, and how ‘legit’ do they think their fellow influencers are? And how often do they have problems with payments, creative direction or performance measurement?

In this session, Julius’ Danny Palestine is joined by a panel of industry experts to discuss these questions and share how marketers can have successful, effective partnerships with influencers.

Attend this session and learn:

  • All about the influencers that make influencer marketing work
  • Insights about what’s changed in influencer marketing from 2018 to 2019
  • Influencer marketing best practices for marketers

Event Location



Social Media Week

How to Manage the Mystery of Influencer Marketing

May 1, 2019 - 11:35 AM - 12:15 PM

Hosted by Julius




Sarah DeThomasis

Sarah DeThomasis

Director of Digital Strategy, RpR Marketing Communications

Paul Dyer

Paul Dyer

President, Lippe Taylor

Danny Palestine

Danny Palestine

Head of Customer Strategy, Julius

Jeremiah Rosen

Jeremiah Rosen

CEO, Sundae