In less than a decade, influencer marketing has rapidly evolved into a multi-billion dollar industry. Every year, more brands, agencies and influencers join the party, but what do we know about the influencers? Do they really prefer Instagram to Facebook, and what made them consider themselves an influencer in the first place? Do they work full-time or consider being an influencer a side hustle? Would they buy followers, and how ‘legit’ do they think their fellow influencers are? And how often do they have problems with payments, creative direction or performance measurement?
In this session, Julius’ Anton Capria looks into all these questions and asks how marketers can make the process more manageable for everyone involved.
Attend this session and learn:
- All about the influencers that make influencer marketing work
- Insights about what’s changed in influencer marketing from 2018 to 2019
- Influencer marketing best practices for marketers