#SMWNYC

May 5-7, 2020




How to Use Social to Find Your Next Big Idea in Campaign Strategy

Hosted by NetBase

tuesday, April 30, 2019

9:50 AM - 10:30 AM

Sheraton Times Square

Stage 3

An effective social listening strategy analyzes the rich conversations of your consumers to reveal a deeper understanding of their likes, wants, needs, and behaviors. Strategic brands leverage these social insights to inform their marketing strategy and create truly amazing and engaging campaigns that capture their audience’s attention and get them to act.

Join our session of social strategists from GMR Marketing, Rockefeller Foundation, Stella Rising and Relevent Sports as they discuss how they utilize social media analytics to build consumer profiles, identify key influencers, create content, develop event promotions and identify emerging trends that inspire winning campaign strategies.

Attend this session and learn:

  • How The Rockefeller Foundation builds a strong campaign strategy
  • How to track the impact of social media on major campaigns like the Oscars before, during and after – the benefits of geo-fencing
  • How social media analytics provides audience and logistical insights to create events like International Champions Cup
  • How social listening helped the Mango Board craft their social media campaigns, content strategy and influencer marketing

Event Location



Social Media Week

How to Use Social to Find Your Next Big Idea in Campaign Strategy

April 30, 2019 - 9:50 AM - 10:30 AM

Hosted by NetBase




Paige Leidig

Paige Leidig

Chief Marketing Officer, NetBase

Jenna Manula Linares

Jenna Manula Linares

Senior Director, Social Media, Stella Rising

Evan Nickel

Evan Nickel

Associate Strategist, Digital, GMR Marketing

Kiley Robbins

Kiley Robbins

Manager of Fan Engagement and Growth Marketing, Relevent Sports Group

Hillary Saviello

Hillary Saviello

Digital & Social Media Manager, Communications, Global Policy and Advocacy, The Rockefeller Foundation