While the rise of social media over the past decade has given brands the ability to reach audiences like never before, recent factors like social media algorithms and media skepticism make it increasingly challenging to do so. Social media has also given consumers unprecedented control over information and the pace at which it spreads. Reputations that have been carefully built over the course of years, even decades, can be permanently damaged in hours.
How can brands build and preserve reputation at a time when they have increasingly less control over what is being said? And how can they persuade audiences who are increasingly skeptical of the news media as well as anything said by brands?
In this session, our panel will share their experiences and best practices to deal with these and other issues.
Attend this session and learn:
- Best practices for getting your message heard in an increasingly noisy media landscape
- Ways to use social media for crisis management and to protect the company’s reputation
- How to connect corporate culture to corporate social media channels
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.