Implement an Online & Social Listening Program Across Your Organization

Hosted by Talkwalker

tuesday, April 24, 2018

11:30 AM - 12:10 PM

Sheraton New York Times Square Hotel

Stage 3

Many marketing professionals are aware that social and online listening can be a powerful way to gain insights about your brand, your industry, and your competitors. Implementing a social listening program, on the other hand, is more complicated.

From establishing social listening objectives, researching tools, and achieving organizational buy-in- you have your work cut out for you.

Then, you need to actually roll out a social and online listening program that the entire organization adopts and utilizes to its fullest capacity.

Learn from industry experts: Nicole Moreo from Ketchum, Lila Branagan from Ferrero, and Adrienne A. Wallace from bowmo, Inc. on developing a social listening strategy, implementing a program, and achieving organizational adoption. Todd Grossman, CEO of Talkwalker, a leading social listening & data analytics platform, will moderate the panel.

Attend this session and learn:

  • Why social listening should be utilized throughout an entire organization (not just marketing or communication departments!)
  • Steps to organizational buy-in on a social listening tool
  • Real-life stories from respected brands that have successfully implemented social listening programs
  • Predictions for the future of social and online listening

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

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