Modern marketers have a wealth of tools at their disposal to help optimize and validate the programs that they run. SAAS technology has empowered the integration of these tools, which has lessened the complexity of tracking marketing success across channels. Social Listening technology is a piece of the Mar-Tech stack that’s often used as a means to capture data – without a solid plan for how that data will be analyzed and leveraged. In his presentation, Greg Roth – Vice President of Global Marketing at Synthesio – will share six ways that businesses can immediately put the data they collect through Social Listening into action.
Attend this session and learn:
- How to use a combination of organic listening, interaction monitoring, and audience profiling to deliver super-engaging content to the most relevant target groups across all the right media channels
- How competitive intelligence can be turned into audience intelligence
- How sentiment and affinity can be beacons for media, partnership, and content planning
- How social listening can transcend campaign monitoring to become a vital part of the marketing optimization playbook
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.