#SMWNYC

Apr 30 - May 2




Influencer Marketing: A Shift from WHO to HOW

Hosted by Takumi

tuesday, April 30, 2019

2:40 PM - 3:20 PM

Sheraton New York Times Square Hotel

2018 was simply about more and more companies dipping their toe in the influencer marketing pool and learning which creators to work with and which to avoid. 2019 will see brands coming up with ways to activate influencers in new and creative ways.

As brands partner with wider mix of influencers, and bigger marketing budgets go into the activity, it will become increasingly important to provide creators with a good brief that really extracts the most creative interpretation. The biggest critics of influencer marketing in 2018 were not necessarily skeptical of the method itself, but of the execution.

Adam Williams, Chief Revenue Officer of Takumi will be sharing approaches to successfully activating influencer marketing and how to prevent consumers from #ad fatigue.

Attend this session and learn:

  • The importance of a good brief that extracts the most creative interpretation
  • How to activate influencers in interesting ways to cut through the noise
  • How other brands have tackled #ad fatigue with their influencer marketing campaigns

Event Location



Social Media Week

Influencer Marketing: A Shift from WHO to HOW

April 30, 2019 - 2:40 PM - 3:20 PM

Hosted by Takumi




Adam Williams

Adam Williams

Chief Revenue Officer, Takumi