#SMWNYC

May 5-7, 2020




Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow

Hosted by Digitas

friday, April 27, 2018

12:15 PM - 12:55 PM

Sheraton Times Square

Stage 3

Everyone wants their meme to go viral. And many do. But beyond the pure megaphone aspect of social media, which often devolves into shouting matches that highlight the worst of everyone, there’s room for deeper discussion.

In this panel, Tricia Clarke-Stone, CEO, WP Narrative_ joins Kerri Kelly, founder of CTZNWELL and the CTZN Podcast, noted journalist Emil Wilbelkin, and Michael Skolnik, CEO, The Soze Agency, to discuss how brands and publishers can create social content that’s respectful to all sides, captures attention and has lasting impact. Specifically, the session will explore powerful case studies that will provide inspiration and actionable lessons to attendees.

Attend this session and learn:

  • Successful strategies for creating meaningful social content around sensitive (but important) issues
  • How technology can be used to service new storytelling methods
  • Strategies for generating organic interest and buy-in from tastemakers, celebrities, political figures, artists and activists

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow

April 27, 2018 - 12:15 PM - 12:55 PM

Hosted by Digitas




Billy Boulia

Billy Boulia

VP, Social Strategy, Digitas

Kyla Brennan

Kyla Brennan

Founder & CEO, HelloSociety

Grace Flynn

Grace Flynn

Lifestyle Blogger, The Doughnut Diaries

deargracie
Rob Gregory

Rob Gregory

President of Sales, WHOSAY