From Inspiration to Action: Creativity that Drives Growth

2:45 PM - 3:30 PM

Hosted by Pinterest

TimesCenter: Stage One 242 W 41st St New York NY 10036




One of the biggest hurdles that marketers fact today is creating content that’s personalized and inspires people to act. Join Alastair Cotterill from Pinterest for a chat about how developing great creative based on “me” time instead of “them” time may not be as tricky as it may seem.

Audience takeaways:

  • Hear how shifting to this more personalized approach results in unique creative opportunities
  • See why great creative doesn’t just win awards, it actually drives business growth
  • Learn from examples of creative that inspires people and learn how brands can move them from inspiration to action on mobile platforms like Pinterest
  • Walk away with new ideas for creating engaging content on mobile

Venue & Location

TimesCenter: Stage One

242 W 41st St
New York, NY 10036













Social Media Week

2:45 PM - 3:30 PM

From Inspiration to Action: Creativity that Drives Growth

#SMWCreativity






  • Alastair Cotterill

    Alastair Cotterill

    Global Head of Creative and Brand Strategy

    Pinterest

    acotterill
  • Alex Marsh

    Alex Marsh

    Director of Platform Innovation

    BBDO

    aumarsh
Pinterest

Hosted by: Pinterest

Pinterest is the world’s catalog of ideas.