#SMWNYC

May 5-7, 2020




How Instagram Became The Music Industry’s Go-To Social Platform

Hosted by WeBuyGold

tuesday, April 24, 2018

12:15 PM - 12:55 PM

Sheraton Times Square

Stage 3

Instagram has become the most relevant and influential platform for music artists and their fans. The most followed accounts on Instagram belong to musicians and amongst the app’s 800 million users worldwide, about 350 million follow 10 or more verified musicians. Some of the internet’s most influential users are fans of these artists and when something is deemed compelling and cool by this audience, it can shape trends and reach the masses.

Whether you’re the internet’s next big breakout hip-hop star or part of the most influential fanbase consuming content and driving culture right from your mobile phone, come hear from a panel of artists and digital media experts who are creating innovative narratives on Instagram. They’ll discuss the many ways influencers can reach their fans including using Instagram Stories, Instagram Live, animated content, sharing behind-the-scenes photos and video in Instagram’s Galleries and much more.

Attend this session and learn:

  • Why Instagram has become the most relevant and influential platform for music artists and their fans
  • How to provide native experiences on Instagram
  • Which new formats for Instagram and social video resonate the most with fans

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

How Instagram Became The Music Industry’s Go-To Social Platform

April 24, 2018 - 12:15 PM - 12:55 PM

Hosted by WeBuyGold




Dan Altmann

Dan Altmann

CEO & Co-Founder, WeBuyGold

webuygold
Greg Klarity Davis Jr.

Greg Klarity Davis Jr.

Actor, Creator

klarity
Zeena Koda

Zeena Koda

Senior Director, Digital Marketing, Atlantic Records

Julian Mitchell

Julian Mitchell

Columnist, Forbes

Alex White

Alex White

Head of Next Big Sound, Pandora