It seems like a lot to ask: On top of everything else you have to do in a day, customers suddenly expect a drool-worthy Instagram account too. In fact, your handle is often the face of your brand, whether you like it or not. So how do you build and maintain an Instagram feed (or any kind of social media) when your day job is already 24-7 and you can’t afford to hire a dedicated social media manager? The good news: You can succeed on Instagram, even with limited budget, staff, time, and/or social media expertise.
In this session, Stephanie Meyers, Group Director of Digital Growth for Fast Company and Inc. magazines, will share lessons and ideas from real small businesses who make their Instagram accounts shine. She’ll use these examples to walk you through Instagram essentials like scheduling, hashtags, storytelling, and photo tips, as well as repeatable series ideas, Stories, micro-influencers, metrics and more. This workshop won’t take your account from zero to influencer status, but it will give you immediate, practical ways to make Instagram work better for you, and help you achieve your goal, whether it’s awareness, sales, or customer insights.
Attend this session and learn:
- How to make your account stand out with a consistent look that’s right—and achievable—for your brand
- Creative ideas you can use immediately, from small businesses around the country who are making it work
- The best ways to use data to optimize your efforts and get the greatest possible payoff for your time and money