#SMWNYC

May 5-7, 2020




Instagram & the Shift Towards Data-Driven Influencer Marketing

Hosted by CROWD.

wednesday, April 25, 2018

2:50 PM - 3:30 PM

Sheraton Times Square

Stage 2

Join this panel featuring three “OGs” in the influencer industry: Andy Torres, one of the first international fashion bloggers; Daniel Saynt, one of the first creators of a media property; and Vicki Frid, founder of one of the first digital marketing agencies. The conversation will be focused on their beginnings, how Instagram changed the game, and how brands must adjust to thrive and survive given the new algorithm.

Attend this session and learn:

  • How organic content helps drive the “me too” factor that resonates to the audience of an influencer allowing for greater ROI
  • Why analytics are essential to successful brand partnerships and finding the right talent regardless of their Instagram number
  • Reports of engagement are far more accurate than someone’s reach

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Instagram & the Shift Towards Data-Driven Influencer Marketing

April 25, 2018 - 2:50 PM - 3:30 PM

Hosted by CROWD.




Vicki Frid

Vicki Frid

Operations Director & Interim GM, CROWD.

vicfrid
Daniel Saynt

Daniel Saynt

CMO and Co-Founder, DevTribe

danielsaynt
Andy Torres

Andy Torres

Founder, StyleScrapbook

stylescrapbook

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