By now, every company with a global footprint knows the importance of being able to engage on social with multiple networks and regions. Every day tools utilizing data pop up that help companies manage that social engagement.
To get into specifics, traditionally it has been difficult to access public social media data from China, but with newly expanded capability, Weibo data is now more accessible than ever before. The largest public social network in China, Weibo, offers a unique window into the Asia-Pacific market.
In this session, learn how companies across the globe can leverage Weibo data with newly launched APIs as part of their social listening & broader marketing strategy.
Attend this session and learn:
- What Weibo is and how you can access the data
- About Weibo’s active users
- Case studies demonstrating companies successfully using the API