Is your spelling shot? Are you unable to drive anywhere without GPS? And should you thank technology for your new-found density?
The promise of our data and AI-driven era is that by outsourcing our thinking on things like spelling and directions, it frees us up to focus on bigger things. But is this so? Or is relying on machines for the small and tedious having a negative cognitive impact overall, limiting our ability to come up with the big idea by taking us out of the practice of thinking.
In this session, hear from industry leaders at The&Partnership and m/SIX as they examine how machine-driven decision-making across the industry and in our personal lives is impacting creativity, demanding a new approach for making marketing that matters. By understanding our position not just as wielders of technology, but creatures shaped by the technology we use, we’ll add a new layer to the conversation, presenting a clear-eyed vision on how to build a better media future.
Attend this session and learn:
- How AI is changing consumer behavior and what this means for brands when it comes to forming meaningful connections with their audiences
- How the explosion of AI and data-driven technologies is impacting creativity
- How to build effective agency models that ensure we are using technology in ways that empower rather than extinguish our creative spark
- How our industry can ensure we utilize our data-driven firepower to build a more useful, respectful and consumer-friendly media ecosystem (rather than one marked by endless retargeting, clickbait articles and an explosion of ads filling every available digital nook)