#SMWNYC

May 5-7, 2020




Keeping an Iconic Global Brand Relevant: Social Tips from Boeing

Hosted by Talkwalker

  • Tuesday, May 5, 2020

  • 10:05 AM - 10:30 AM

  • Venue: Sheraton Times Square

  • Track: Storytelling and Creativity



For over a century, the Boeing Company has been making the impossible, possible.

From producing a single canvas-and-wood airplane to exploring the seabed with ocean surface robots; transforming commercial space travel and deep-space exploration, Boeing is the world’s largest aerospace company, with approximately 160,000 employees in more than 65 countries.

Keeping the Boeing brand relevant across multiple B2C and B2B stakeholder groups, is a continuous program of tightly orchestrated endeavors. Highlighting the brand’s relatability and humanity in the daily swirl of news and information, on the level-playing fields social media provides, has to be of top priority.

In an inspiring fireside chat, Todd Grossman, CEO Americas at Talkwalker, and Georgina Goode, Senior Director of Digital at Boeing, will discuss how this iconic global brand steers its bold digital strategy on social media today and into the future.

Attend this session and learn:

  • How Boeing builds a strong social media brand strategy for both B2B and B2C audiences
  • How to use social listening to measure brand performance and engagement on a global level
  • How social media analytics provides powerful audience and conversational intelligence

Event Location



Social Media Week

Keeping an Iconic Global Brand Relevant: Social Tips from Boeing

May 5, 2020 - 10:05 AM - 10:30 AM

Hosted by Talkwalker




Georgina Goode

Georgina Goode

Senior Director of Digital, Boeing

Todd Grossman

Todd Grossman

CEO Americas, Talkwalker