Audiences are becoming more and more fragmented every day. Though 78% of Americans have a social media profile, users exhibit markedly different behavior on each of the major platforms – Facebook, Instagram, Snapchat, Pinterest, and Twitter. Advertisers risk missing the opportunity to reach audiences at scale if they don’t have a smart social media strategy that integrates multiple platforms and native ad formats. Given consumers’ high expectations, the onus is on brands to customize their cross-channel marketing to appeal to the right audience at the right time.
Adaptly and brand clients from Etsy and Chico’s will review:
- The value consumers derive from the big five platforms
- Insight into how users consume content differently – speed, sound-on versus -off, etc.
- The approach advertisers should take towards campaign planning