Keeping Up With Social Platform Perspectives

Hosted by Adaptly

tuesday, February 28, 2017

12:30 PM - 1:15 PM

TimesCenter: Stage Two

Audiences are becoming more and more fragmented every day. Though 78% of Americans have a social media profile, users exhibit markedly different behavior on each of the major platforms – Facebook, Instagram, Snapchat, Pinterest, and Twitter. Advertisers risk missing the opportunity to reach audiences at scale if they don’t have a smart social media strategy that integrates multiple platforms and native ad formats. Given consumers’ high expectations, the onus is on brands to customize their cross-channel marketing to appeal to the right audience at the right time.

Adaptly and brand clients from Etsy and Chico’s will review:

  • The value consumers derive from the big five platforms
  • Insight into how users consume content differently – speed, sound-on versus -off, etc.
  • The approach advertisers should take towards campaign planning

Event Location