Keeping Up With Social Platform Perspectives

12:30 PM - 1:15 PM

Hosted by Adaptly

TimesCenter: Stage Two 242 W 41st St New York NY 10036




Audiences are becoming more and more fragmented every day. Though 78% of Americans have a social media profile, users exhibit markedly different behavior on each of the major platforms – Facebook, Instagram, Snapchat, Pinterest, and Twitter. Advertisers risk missing the opportunity to reach audiences at scale if they don’t have a smart social media strategy that integrates multiple platforms and native ad formats. Given consumers’ high expectations, the onus is on brands to customize their cross-channel marketing to appeal to the right audience at the right time.

Adaptly and brand clients from Etsy and Chico’s will review:

  • The value consumers derive from the big five platforms
  • Insight into how users consume content differently – speed, sound-on versus -off, etc.
  • The approach advertisers should take towards campaign planning

Venue & Location

TimesCenter: Stage Two

242 W 41st St
New York, NY 10036





Social Media Week

12:30 PM - 1:15 PM

Keeping Up With Social Platform Perspectives

#SMWAdaptly






  • Ruth Arber

     

    Ruth Arber

    VP, Strategic Accounts

    Adaptly

    ruthyarbs
  • Nicole Colaco

     

    Nicole Colaco

    Social Media Manager

    Chico's FAS

    chicos
  • Samantha Druss

     

    Samantha Druss

    Senior Digital Marketing Specialist

    Etsy

    etsy