#SMWNYC

May 5-7, 2020




Keynote: The Millennial Ideology, with Co-founder and Co-CEO of Refinery29, Philippe von Borries

Hosted by Social Media Week

friday, February 26, 2016

9:30 AM - 10:20 AM

TimesCenter (FWD Stage)

Through the rise of social networks and smartphones, the millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. The ability to connect with anyone, anywhere has created a global information network and universal ideology that hasn’t existed until now and provided a unique opportunity for media companies to scale and reach a global audience at an extreme pace.

Philippe von Borries, co-founder and co-CEO of lifestyle media company Refinery29, can discuss the advantages and challenges that this new landscape presents using concrete examples of how Refinery29 is capitalizing on this moment through its recent expansion into the UK, as well as its anticipated launch in Germany and France in early 2016. Philippe will discuss how the millennial ideology has both powered Refinery29’s expansion strategy of creating content for women across all categories globally and allowed the company to foster a deep connection with their audience.

Event Location



Social Media Week

Keynote: The Millennial Ideology, with Co-founder and Co-CEO of Refinery29, Philippe von Borries

February 26, 2016 - 9:30 AM - 10:20 AM

Hosted by Social Media Week




Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

tobydanza
Philippe  von Borries

Philippe von Borries

Co-Founder and Co-CEO , Refinery29

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