Hear LinkedIn’s Global Director of Market Development discuss the latest contrarian marketing trends. LinkedIn’s Market Development Team is an R&D team for ideas around the future of B2B Marketing and each year they have hundreds of meetings with the smartest B2B marketers and discover contrarian ideas – concepts that are not obvious but very powerful – they believe will be shaping the future of B2B marketing over the next few years. This is less about drones and AI and more about tangible mental models you can apply to your business today and win big.
Attend this session and learn:
- Why making lots of small bets with your marketing budget will end up being very expensive
- How optimizing for CTR will make you miss out on your best audiences
- Why “replication” is the most underrated word in B2B marketing
- How to develop sustainable B2B marketing success with a simple mental model