This session is a Workshop. All Workshops taking place at Convene will NOT be available on SMW Insider (either Live or on-demand).
HQ Pass pick-up is available at Convene from 8:15am – 4:00pm on Tuesday and Wednesday.
One of the key parts of any social media strategy is content. However, creating original content and posting on a consistent basis can be challenging – especially for small businesses where social media isn’t necessarily your full-time job. In this session, we will go over the importance of user generated content (UGC) and how to increase it. With UGC your business is not only getting free word-of-mouth marketing but you’re also getting unique, quality content for your own channels.
- Identify existing opportunities and touch-points that will result in more user generated content
- Ideation around encouraging and increasing user generated content
- Action items on how to leverage user generated content to humanize the brand and boost engagement
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