Too Many Cooks in the Kitchen? Community vs. Individualism in Food + Lifestyle

9:30 AM - 10:10 AM

Hosted by Socialfly

Sheraton New York Times Square Hotel: Stage 1 811 7th Avenue New York NY 10019




As a result of the influencer marketing industry’s explosive growth, some would argue that the lines between community vs. individualism are blurred. Is how Instagrammable something or some place is the new social norm? Is the judgment of how “Instagrammable” something is, taking away from the actual experience of cooking a meal, decorating a home, or dining out?

We will offer a well-rounded perspective on the inner workings of influencer marketing and how brands, businesses and individuals can partner in social media without compromising their authenticity. This compelling panel will feature food & lifestyle influencers alongside tastemaker Martha Stewart.

Attend this session and learn:

  • What the ultimate food + lifestyle tastemaker, Martha Stewart, thinks about influencer marketing today and how others can learn from her success
  • How influencers are curating content to balance community vs. individualism
  • Why influencer marketing has evolved from a nice-to-have to must-have marketing tactic

Venue & Location

Sheraton New York Times Square Hotel: Stage 1

811 7th Avenue
New York, NY 10019





Social Media Week

9:30 AM - 10:10 AM

Too Many Cooks in the Kitchen? Community vs. Individualism in Food + Lifestyle

#SMWNYC






  • Stephanie Cartin

    Stephanie Cartin

    Co-CEO

    Socialfly

    stephjillcartin
  • Patrick Janelle

    Patrick Janelle

    Executive Director

    Spring Street Social Society

    patrickjanelle
  • Fabian Siegel

    Fabian Siegel

    Co-Founder & CEO

    Marley Spoon

    fabiansiegel
  • Courtney Spritzer

    Courtney Spritzer

    Co-CEO

    Socialfly

    courtspritzer
  • Martha Stewart

    Martha Stewart

    Founder

    Martha Stewart Living Omnimedia

    MarthaStewart