As a result of the influencer marketing industry’s explosive growth, some would argue that the lines between community vs. individualism are blurred. Is how Instagrammable something or some place is the new social norm? Is the judgment of how “Instagrammable” something is, taking away from the actual experience of cooking a meal, decorating a home, or dining out?
We will offer a well-rounded perspective on the inner workings of influencer marketing and how brands, businesses and individuals can partner in social media without compromising their authenticity. This compelling panel will feature food & lifestyle influencers alongside tastemaker Martha Stewart.
Attend this session and learn:
- What the ultimate food + lifestyle tastemaker, Martha Stewart, thinks about influencer marketing today and how others can learn from her success
- How influencers are curating content to balance community vs. individualism
- Why influencer marketing has evolved from a nice-to-have to must-have marketing tactic