From Memes to Media Empire: How Internet Stars Are Forging the Future of Branded Content

Hosted by Jerry Media

tuesday, April 24, 2018

9:30 AM - 9:50 AM

Sheraton New York Times Square Hotel

Stage 2

The wildly popular @FuckJerry Instagram account was created in 2011. Its founder, a 20something by the name of Elliot Tebele, was bored at his day job and saw social media as a ripe creative outlet for his idiosyncratic brand of humor. Flash forward seven years and @FuckJerry has 13 million followers (more than twice as many as Jessica Biel) and recently spun out into a media powerhouse and creative shop.

In this fireside chat, we sit down with Mick Purzycki, CEO of Jerry Media, to discuss how he and his team used the popularity of @FuckJerry and similarly sticky accounts to build a full-service content studio that lists brands like Burger King, Bud Light, Hinge, Gucci, Brita and TurboTax as partners.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

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