Modern, Relevant and ...167 Years Old? How Amex is Redefining B2B

11:30 AM - 12:10 PM

Hosted by American Express

Sheraton New York Times Square Hotel: Stage 1 811 7th Avenue New York NY 10019




To compete with emerging financial services companies, Amex recognized a need for change in the B2B space. They needed to show up as a modern brand for business that understands you and your business challenges; that’s more human, relevant and empathetic than ever before. Fueled by data and focused on building connections, social media was unsurprisingly a key channel for delivering on this mission. Learn how Amex is breaking through in the Newsfeed and connecting with audiences in a whole new way.

Attend this session and learn:

  • How to reach the “unsung heroes” (e.g. CFOs that are impactful but under-appreciated)
  • How to get to know your audience by using social & search data to truly understand content needs
  • How to fish where the fish are: to reach people off platform
  • How to talk to people as people: from business-to-business to business-to-person
  • Strategies for escaping the sea of sameness through thumb-stopping content
  • Why telling the truth matters: It takes more than a tweet and a TED talk to do real business
  • Ways to find an interesting and relevant cultural tension and build a bold story around it
  • From brand to demand: How to build an end-to-end social CRM approach that drives value
  • How to build content to maximize platform strengths and differences

Venue & Location

Sheraton New York Times Square Hotel: Stage 1

811 7th Avenue
New York, NY 10019





Social Media Week

11:30 AM - 12:10 PM

Modern, Relevant and ...167 Years Old? How Amex is Redefining B2B

#SMWNYC






  • Debbie Grishman

    Debbie Grishman

    Vice President, Global Digital Brand

    American Express

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  • Chris Marino

    Chris Marino

    Director, Global Social Media Strategy

    American Express

    Marino0003