Navigating the Future of Content: Challenges & Opportunities

Hosted by Social Media Week

wednesday, April 25, 2018

2:45 PM - 3:25 PM

Sheraton New York Times Square Hotel

Stage 1

The digital publishing world has experienced substantial shifts over the past year. From increasingly fragmented audiences to algorithmic changes and everything in between, change is the only constant for publishers seeking to build communities around their content.

In this special track, we invite three executives from leading publishers and solutions providers to share their perspectives on the current landscape. What are the biggest hurdles publishers face, and where are there opportunities to craft innovative pathways to success? This session will include three mini-keynotes from leaders who are changing the game.

Topic 1:
Brands as Publishers: How to Use Content to Educate, Engage & Inspire with Jennifer Barrett, Chief Education Officer of Acorns

Topic 2:
Measuring the Impact of Your Branded Content with Anda Gansca, CEO & Founder of Knotch

Topic 3:
Dude to Dad: Building an Audience Around Next Gen Parents with Michael Rothman, CEO of Fatherly

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

Event Location