There’s no doubt that the media landscape is changing. Content is now proliferating across platforms, walled gardens are holding strong, and data is more pervasive than ever before – with both first and third-party data readily available. In this increasingly complex and fragmented world, how can business leaders make sure they don’t have any blind spots? And how can data empower marketers and media players alike to more effectively capture the hearts and minds of audiences?
In this engaging panel led by Comscore’s President Sarah Hofstetter, we will explore how data can help you tell impactful stories, better connect with consumers, as well as adapt to today’s and tomorrow’s challenges.
Attend this session and learn:
- How to use data for more effective storytelling
- How to effectively connect first and third party data to avoid blind spots
- How to better reach and impact your consumers