“There Are No Such Things as Facts”: Social in the Era of Fake News

4:15 PM - 5:00 PM

Hosted by The Atlantic

TimesCenter: Stage One 242 W 41st St New York NY 10036




On platforms that are open not only to different interpretations but various versions of reality, how can a news brand squeeze virtue from accuracy and fairness?

This session will bring together editors from leading media companies for a conversation about the battle for credibility, much of it playing out on social. In the wake of the election, many publishers have seen audience surge and subscriptions break records — a recognition of the desire, by some, for insight and analysis beyond partisan battle lines. We’ll understand how these media companies are approaching coverage, promotion and audience growth and retention, in this new era.

Led by The Atlantic, this session will bring together top editors for a conversation about the battle for credibility. Like others, The Atlantic has seen its audience surge and subscriptions break records post-election—a recognition of its position in delivering essential insight and analysis. We’ll understand how The Atlantic and others are approaching both reporting, and audience growth and retention, in this new era.

Audience takeaways:

  • Ways to establish a consistent voice on social media that is urgent and provocative without being alarmist.
  • Utilizing numeracy and data, and images, to establish credibility on social and break through clutter.
  • Leveraging historical reporting to engage audiences trapped in partisan (political, scientific or otherwise) debates
  • Using social to infiltrate silos where facts are questioned.

Venue & Location

TimesCenter: Stage One

242 W 41st St
New York, NY 10036





Social Media Week

4:15 PM - 5:00 PM

“There Are No Such Things as Facts”: Social in the Era of Fake News

#SMWFakeNews






  • Dan Colarusso

     

    Dan Colarusso

    Executive Editor, Digital

    Reuters

    Colarusso42
  • Sarah Ellison

     

    Sarah Ellison

    Special Correspondent

    Vanity Fair

    Sarahlellison
  • J.J. Gould

     

    J.J. Gould

    Editor

    TheAtlantic.com

    jjgould
  • Heather Landy

     

    Heather Landy

    Managing Editor

    Quartz

    HeatherLandy