On platforms that are open not only to different interpretations but various versions of reality, how can a news brand squeeze virtue from accuracy and fairness?
This session will bring together editors from leading media companies for a conversation about the battle for credibility, much of it playing out on social. In the wake of the election, many publishers have seen audience surge and subscriptions break records — a recognition of the desire, by some, for insight and analysis beyond partisan battle lines. We’ll understand how these media companies are approaching coverage, promotion and audience growth and retention, in this new era.
Led by The Atlantic, this session will bring together top editors for a conversation about the battle for credibility. Like others, The Atlantic has seen its audience surge and subscriptions break records post-election—a recognition of its position in delivering essential insight and analysis. We’ll understand how The Atlantic and others are approaching both reporting, and audience growth and retention, in this new era.
- Ways to establish a consistent voice on social media that is urgent and provocative without being alarmist.
- Utilizing numeracy and data, and images, to establish credibility on social and break through clutter.
- Leveraging historical reporting to engage audiences trapped in partisan (political, scientific or otherwise) debates
- Using social to infiltrate silos where facts are questioned.