To mark the official opening of the 10th annual SMW New York conference, Social Media Week’s Founder and Executive Director Toby Daniels will address the 2018 delegation and provide an overview of what attendees have to look forward to during what is set to be a spectacular week.
In his remarks, Daniels will tee up this year’s global theme, “Closer,” which explores the tenuous relationship between humanity and technology. Can the systems and and platforms we’ve built over the past decade be used to bring people closer together? What role do marketers, civic leaders, and technologies have in addressing what has become an increasing divisive world? In addition to previewing some of sessions to come during the week, Daniels will also share brand new research from Social Media Week and YouGov, which explores how everyday people view the role of social media and tech in their everyday lives.