#SMWNYC

May 5-7, 2020




Agenda

Optimizing Video for Social and Streaming [Session 3]

Hosted by Social Media Week

  • Date: Tuesday, May 5, 2020

  • Time: 11:45 AM - 12:30 PM

  • Venue: Sheraton Times Square

  • Track: Content and New Formats



SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Human attention spans are shrinking as our newsfeeds become an increasingly never-ending scroll, just as the desire to consume more meaningful video content is becoming greater and greater. What does “social-first” even mean anymore, and how does that play out across the various networks and platforms where our eyes are spending more time by the day?

In this session, hear from Matthew Duchesne, Manager of Social Strategy, who will walk through the tactics Vox Media is employing to maximize video performance across social, streaming and more.

Attend this session and learn:

  • How to establish best practices for video distribution on social and streaming channels
  • How Vox Media is maximizing efficiency and building audience with paid video campaigns
  • How to ensure the success of a new video channel launch


Social Media Week

Optimizing Video for Social and Streaming [Session 3]

May 5, 2020 - 11:45 AM - 12:30 PM

Hosted by Social Media Week




Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media