#SMWNYC

Apr 30 - May 2




Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly

Hosted by AARP

tuesday, April 30, 2019

5:00 PM - 5:40 PM

Sheraton Times Square

Stage 1

Social media can feel exclusionary in a society of “-isms.” Sexism, sizeism, and ageism– to name a few. Nevertheless, it can be the solution to help us examine, discuss, and overcome social division. This panel will deep dive into how individuals, media and national nonprofit organizations are working to counter those divisions and using social media to help us make meaningful connections and learn from one another.

This session will discuss panelists recent successes in leveraging social media to provoke social connection and action while impacting behavior.

Attend this session and learn:

  • How to use the power of social media for good (not evil) to connect with relevant communities, to have real conversations, and try to shift our mindsets
  • Ways that even the most established brands can incite provocative conversations
  • Proof that fresh takes from brands can break through the clutter, even when we’re all facing cause-related burnout
  • Adapting to shifts between platforms and the evolving social media climate to ensure that the voice you’re communicating will resonate and always be authentic

Event Location



Social Media Week

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly

April 30, 2019 - 5:00 PM - 5:40 PM

Hosted by AARP




Cindy Gallop

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

cindygallop
Lydia Pang

Lydia Pang

Creative Director, Refinery29

lydia_pang_
Patrice Woods Wildgoose

Patrice Woods Wildgoose

Social Media Brand Strategist, AARP