People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand

Hosted by Crowdtap

friday, February 27, 2015

10:45 AM - 12:00 PM

Highline Stages - ENGAGE

Let’s face it: The relationship between brands and consumers has seen better days. Recent studies show that younger generations of consumers do not trust traditional advertising at all, and yet marketers are still talking at their audiences, pushing messaging on them in disruptive ways. But it’s not all doom and gloom. People love brands more than ever, and more than half of Millennials today believe that brands play an essential role in their lives. Consumers want to be heard and they want a seat at the table. So, what does it take for brands to succeed in marketing’s people-powered future?

In this session, you’ll learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media. You’ll also get an exclusive preview of brand new research from Millward-Brown and Crowdtap that measures the impact of user-generated content on traditional brand metrics such as unaided awareness, favorability and purchase intent.


  • Sean Foster, CEO, Crowdtap
  • Matt Britton, Founder and CEO, MRY
  • Lee Hurley, VP of Digital & Social, Weight Watchers
  • Joseph Klicsu, Senior Manager, Digital Communications, Energizer

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