In this session, MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where mobile has inverted the shopper’s journey. She will explore the core tricks every DTC brand uses to go to market today and reveal how she’s helped legacy consumer brands like Campbell’s, L’Oreal, Mattel and Unilever adopt these same principles.
Attend this session and learn:
- How to approach performance marketing when your e-commerce approach is not DTC
- How to optimize your media for e-commerce conversion
- How to produce creative that drives e-commerce conversion