#SMWNYC

May 5-7, 2020




Performance Marketing for Commerce Marketing

Hosted by MikMak

  • Tuesday, May 5, 2020

  • 4:00 PM - 4:25 PM

  • Venue: Sheraton Times Square

  • Track: Monetization and Commerce



In this session, MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where mobile has inverted the shopper’s journey. She will explore the core tricks every DTC brand uses to go to market today and reveal how she’s helped legacy consumer brands like Campbell’s, L’Oreal, Mattel and Unilever adopt these same principles.

Attend this session and learn:

  • How to approach performance marketing when your e-commerce approach is not DTC
  • How to optimize your media for e-commerce conversion
  • How to produce creative that drives e-commerce conversion

Event Location



Social Media Week

Performance Marketing for Commerce Marketing

May 5, 2020 - 4:00 PM - 4:25 PM

Hosted by MikMak




Rachel Tipograph

Rachel Tipograph

Founder & CEO, MikMak