Pinterest, with 100 million active users, is the second-largest source of social media traffic for e-commerce companies. The highly-visual platform allows retail marketers to achieve not only scale, but also relevancy through granular targeting like specific product categories and competitors. While retailers can place their brand at the center of discovery as Pinners search for inspiration and plan purchases, they can use Pinterest to drive conversions as well. In this session with Adaptly, Pinterest, and a major online retailer, they’ll discuss how to bridge the gap between brand and direct response campaigns on Pinterest, and how this growing platform represents the future of e-commerce.
Apr 24-27 - Sheraton Times Square Hotel
Only on SMW Insider