This year at SMW New York, Mark Thompson, CEO of The New York Times, will deliver the opening keynote, “Pivoting an Icon” on Tuesday, February 23rd at 10:30am at The TimesCenter. He’ll discuss how the NYT pivoted and prepared itself to succeed in the digital age, and how others can learn from their shift. Interviewing Mark, will be Toby Daniels, founder and Executive Director of Social Media Week.
About Mark Thompson
“Mark Thompson became president and chief executive officer of The New York Times Company in November of 2012. He is responsible for leading the Company’s strategy, operations and business units, and working closely with the chairman to direct the vision of the company.
Before joining the Times Company, Mark Thompson served as Director-General of the BBC from 2004, where he reshaped the organization to meet the challenge of the digital age, ensuring that it remained a leading innovator with the launch of services such as the BBC iPlayer. He also oversaw a transformation of the BBC itself, driving productivity and efficiency through the introduction of new technologies and bold organizational redesign.
He became controller (programming and scheduling chief) for the TV network BBC2, and Director of Television for the BBC before leaving the network in 2002 to become CEO of Channel 4 Television Corporation in the UK. In the fall of 2012, he was a visiting professor at the University of Oxford, and is currently developing the lectures he gave at Oxford into a book which will be published in 2015.” (via NYT)