If publishers are being briefed like creative agencies why not act like one? In 2016 the New York Times acquired a social influencer agency, HelloSociety, and an experiential design agency, Fake Love, with the vision of expanding its creative capabilities to do groundbreaking work on and off the New York Times properties. Join Sebastian Tomich, SVP Advertising & Innovation for The New York Times, Kyla Brennan, Founder of HelloSociety, and Layne Braunstein, Co-Founder and CCO of Fake Love in a discussion about the future of their respective businesses, and how their work fits into the next era of advertising.
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