The Publishing Business Is A Creative Business

12:30 PM - 1:15 PM

Hosted by The New York Times

TimesCenter: Stage One 242 W 41st St New York NY 10036




If publishers are being briefed like creative agencies why not act like one? In 2016 the New York Times acquired a social influencer agency, HelloSociety, and an experiential design agency, Fake Love, with the vision of expanding its creative capabilities to do groundbreaking work on and off the New York Times properties. Join Sebastian Tomich, SVP Advertising & Innovation for The New York Times, Kyla Brennan, Founder of HelloSociety, and Layne Braunstein, Co-Founder and CCO of Fake Love in a discussion about the future of their respective businesses, and how their work fits into the next era of advertising.


Venue & Location

TimesCenter: Stage One

242 W 41st St
New York, NY 10036













Social Media Week

12:30 PM - 1:15 PM

The Publishing Business Is A Creative Business

#SMWpublishing






  • Layne Braunstein

    Layne Braunstein

    CCO / Founder

    Fake Love

    laynardo
  • Kyla Brennan

    Kyla Brennan

    Founder & CEO

    HelloSociety

    kyla_brennan
  • Sebastian Tomich

    Sebastian Tomich

    Senior Vice President, Advertising & Innovation

    The New York Times

    SebTomich
The New York Times

Hosted by: The New York Times

We're committed to innovation and maintaining the highest standards in our stories, from the use of multimedia in our long-form journalism to the mission of our Research & Development (R&D) group.