Reaching Young Audiences on Instagram: Strategies for Publishers

Hosted by Instagram

wednesday, April 25, 2018

4:45 PM - 5:25 PM

Sheraton New York Times Square Hotel

Stage 1

With 800M monthly active users and a community of young people who spend more than 32 minutes a day on the platform, Instagram is a place for publishers to reach the next generation of their audiences. In this session, Instagram’s News & Publishing Partnerships team leads a conversation with some of the top publishers on the platform about how they tell stories and build communities for millennials and Gen Z on Instagram.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Reaching Young Audiences on Instagram: Strategies for Publishers

April 25, 2018 - 4:45 PM - 5:25 PM

Hosted by Instagram




Lila King

Lila King

Head of Global News & Publisher Partnerships, Instagram

lilacina
Kerri MacDonald

Kerri MacDonald

Social Photo Editor, The New York Times

kermac
Sydney Mondry

Sydney Mondry

Munchies Social Editor, VICE

Hayley Saltzman

Hayley Saltzman

Director of Social Media, Bustle Digital Group