Marketers today face a common challenge of embracing the utopian promises of digital technology without losing the powerful human quality of insight, empathy, and creativity. This is not only essential for business success but how we as individuals and societies will continue to grow and succeed.
In this session, Rishad Tobaccowala, top-five marketing innovator globally, Chief Growth Officer and member of the Management Committee of Publicis Groupe, will take a close look at this topic leveraging insights from his forthcoming book, “Restoring the Soul of Business: Staying Human in the Age of Data.” He’ll share the stage with long-time mentee and Global Chief Innovation Officer at R/GA, Saneel Radia, and explore actionable ways for today’s marketers to find the proper balance between human intuition, creativity, and data-driven insights.
Attend this session and learn:
- How to build teams, talent, and innovative business models without losing your soul
- How leading brands including Netflix, Google, and IBM have reoriented their strategies to fuse technology and humanity
- How to avoid the mistakes of data blind companies and leverage the key qualities for success when incorporating creative and data into your strategies