May 5-7, 2020

Search & Social Integration: A Toolkit for Getting Started

Hosted by Catalyst

thursday, March 2, 2017

10:30 AM - 10:55 AM

TimesCenter: Stage Two

ROAS can increase by a whopping 30% when search and social efforts align. So, why haven’t more brands and agencies integrated search and social yet? You’re probably thinking because it’s way easier said than done. And you’re right, it’s no easy feat!

At Catalyst, we’ve been in your shoes. We know that integration search and social is a Herculean task with operational hurdles and organizational barriers. Let us make it a little easier by providing actionable tips to kick-start your integration efforts. From compelling integration case studies to strategies for securing management buy-in, we’ll provide a helpful tool-kit that’s sure to ignite search and social integration at your agency or brand.

Audience takeaways:

  • Specific real-world examples of how marrying search and social efforts can transform your bottom line
  • Tips for building business cases to support search and social integration
  • Quick and easy ways to test search and social integration to prove its value, including ideas on how to:
    • Coordinate between channels to heavy-up in SEM based on real-time social trends
    • Analyze social conversations to develop relevant on-site content and for search ads
    • Find new audiences based on search click volume

You’ll leave this session empowered to do more than just preach integration, you’ll be ready to put it into practice.

Event Location

Social Media Week

Search & Social Integration: A Toolkit for Getting Started

March 2, 2017 - 10:30 AM - 10:55 AM

Hosted by Catalyst

Kieley Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM