#SMWNYC

May 5-7, 2020




Secrets to Creating Breakthrough Branded Content

Hosted by First Media

thursday, April 26, 2018

11:30 AM - 12:10 PM

Sheraton Times Square

Stage 1

What makes a piece of sponsored content stand out? How can marketers create branded content that feels authentic and innately sharable?

Gain valuable insight into the success of content in the digital space and what it takes to climb to the top of this changing industry – engaging with audiences through meaningful ways, building trust within brand platforms, and successfully integrating other brands within native content to serve both the brand and the viewer.

Join First Media’s (Blossom, So Yummy and Blusher) founder as he discusses trials & tribulations through case studies, algorithm changes, and how to gain ‘super fans’ that drive viral video success.

Attend this session and learn:

  • How to apply a few minimal but crucial steps in your content formula to achieve success
  • How to create a brand that resonates with audiences and makes them share
  • How to adapt to a changing social industry
  • How to integrate brands into content that feel organic in a saturated marketplace

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Secrets to Creating Breakthrough Branded Content

April 26, 2018 - 11:30 AM - 12:10 PM

Hosted by First Media




Yuval Rechter

Yuval Rechter

Head of Digital, First Media