#SMWNYC

Apr 30 - May 2




Seizing the Moment: How to Harness the Cultural Zeitgeist

Hosted by Google

tuesday, April 30, 2019

3:30 PM - 3:55 PM

Sheraton Times Square

Stage 1

In a time when everyone is polarized, it is critical as Marketers to tell stories at key moments that bring people together. As a late entrant to the voice assistant category, Google Assistant was competing had to breakthrough against first-to-market competitors that already had a well-established brand presence. So, to boost awareness amongst new potential users, we took advantage of a huge media moment — the Oscars — and merged Google devices powered by the magic of Assistant technology with famous scenes from iconic movies.

Attend this session and learn:

  • Best practices on how to use the cultural zeitgeist to launch key campaigns moments
  • How to use data without sacrificing the emotional core of your story
  • The key steps to develop a smart social and communications strategy to drive all levels of engagement

Event Location



Social Media Week

Seizing the Moment: How to Harness the Cultural Zeitgeist

April 30, 2019 - 3:30 PM - 3:55 PM

Hosted by Google




Raashi Rosenberger

Raashi Rosenberger

Brand Marketing, Consumer Apps, Google