Historically, readers and viewers have passively looked to news organizations to set the agenda for community conversation, discourse, debate and eventual action. In recent years, many citizens have looked to social media and its more vocal and active community members (influencers) to set the community agenda.
How might news organizations (new and old) keep a sense of substance and gain useful community insights from social media without falling victim to hype and hyperbole? Join us as we mine new research on this evolving challenge.
- Lou Ferrara – Vice President and Managing Editor, Associated Press
- Lisa George – Associate Professor of Economics, Hunter College
- Elizabeth Spiers – Founding Editor of Gawker and former Editor in Chief of the Observer
- Miklos Sarvary – Head of the Media Program, Columbia Business School
- Tom Namako – News Assignment Editor, BuzzFeed News
- David Reiter – Vice President, Newsgathering, ABC News
- Francesco Marconi – AP Strategist
- Randy Picht – Executive Director Reynolds Journalism Institute