#SMWNYC

May 5-7, 2020




Slay, Queen!: RuPaul’s Drag Race and How to Build Community, Culture & Content

Hosted by Viacom Ad Solutions

tuesday, April 30, 2019

9:50 AM - 10:30 AM

Sheraton Times Square

Stage 2

As the Washington Post says, “RuPaul’s Drag Race is more than a TV show, it’s a movement.” The show has birthed iconic moments in culture including: “death dropping,” lip syncing, spilling T and has led to a global fandom that isn’t afraid to shake up the social media atmosphere. Our Viacom moderator along with special guests will unpack how the show uses its influence to make an imprint on culture and how the show has enabled Samsung to connect and fuel its hyper-engaged audience.

Event Location



Social Media Week

Slay, Queen!: RuPaul’s Drag Race and How to Build Community, Culture & Content

April 30, 2019 - 9:50 AM - 10:30 AM

Hosted by Viacom Ad Solutions




Ginger Minj

Ginger Minj

Contestant, RuPaul's Drag Race

Tim Palazzola

Tim Palazzola

VP, Original Programming, MTV, Vh1, Logo, Viacom

H.L. Ray

H.L. Ray

VP, Marketing and Business Development, Samsung

Dana Wade

Dana Wade

Vice President, Culture & Creative Insights, Viacom Velocity

Amy Wigler

Amy Wigler

SVP, Velocity Integrated Marketing, Viacom

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