The entire marketing industry, built on the foundation of how to market to human consumers, will have to re-examine its approach to, well, everything, as artificial intelligence begins to act as proxy for human decision-making.
In short, as AI becomes the gatekeeper to consumers, marketers are going to have to learn to talk to robots. This has implications on every aspect of marketing, from messaging to media – and social media is no exception.
In this talk, Momentum Worldwide Chief Technology Officer Jason Snyder will lead a discussion exploring the degree to which AI is already part of social conversations; brand and consumer relationships with AI in the current social atmosphere; and what marketers and brands need to do next to engage robots in the future social media world.
- Learn the fundamentals of marketing to robots, and the basic repercussions for your marketing approach
- Explore the gatekeeper role of AI and why it is only getting larger
- AI is already a large piece of social media, from filters and algorithms to bots; how does that change your basic social approach?
- What kinds of content excites a robot?