#SMWNYC

Apr 30 - May 2




Social Impact Storytelling: Getting to "Go"

Hosted by Columbia University

wednesday, May 1, 2019

9:50 AM - 10:30 AM

Sheraton New York Times Square Hotel

After a year of high-profile disclosures of fake news, algorithmic manipulation and increasing security and privacy concerns over Facebook and other common social media platforms, it is becoming harder for social innovators, free agents, social networks and mission-driven organizations to create authentic, compelling and “share-able” narratives across multiple channels that can evoke empathy, build trust, and inspire an audience to action.

We gather some of the top experts in social storytelling, journalism and civic tech to share their knowledge of what works, what misses and which top new platform, channel mix, and story/narrative tactics can help any change-minded organization challenged by today’s noisy information landscape zoom to the top of the “attention economy” — regardless of their size and social purpose.

Attend this session and learn:

  • How hyper-connectivity is evolving for storytelling and why it is reshaping the way cause-minded crowds create and share stories for social causes
  • The future of storytelling for cause organizing, plus best practices
  • New opportunities for cross-sector social impact storytelling partnerships and cross-platform organizing strategies to scale and sustain engagement

Event Location



Social Media Week

Social Impact Storytelling: Getting to "Go"

May 1, 2019 - 9:50 AM - 10:30 AM

Hosted by Columbia University




Samantha McCann

Samantha McCann

Vice President, Journalist Practice Change, Solutions Journalism Network

Micah Sifry

Micah Sifry

Co-Founder & Executive Director, Civic Hall

Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Henry Timms

Henry Timms

Founder of #givingtuesday and President and CEO, 92Y