May 5-7, 2020

THIS is Social Media: ‘Hate It or Love It’

Hosted by Havas

tuesday, April 24, 2018

11:30 AM - 12:10 PM

Sheraton Times Square

Stage 2

All #hashtags are not created equal. You already knew that. But do you know what separates an effective social media effort from one that doesn’t work? Hint: It’s not just about data and reach.

Join two of Havas’ top social thinkers, U.S. Chief Creative Officer Jason Peterson and New York Chief Creative Officer Harry Beee, to understand why engagement makes all the difference in social media. They’ll talk about why the goal of social media should be to create the most engaging content possible, and educate marketers on how to get a positive response.

There are only two responses to social: I hate you or I love you. Attend this session to learn how to get the latter in a way that actually does something meaningful for your brand or business.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

Event Location

Social Media Week

THIS is Social Media: ‘Hate It or Love It’

April 24, 2018 - 11:30 AM - 12:10 PM

Hosted by Havas

Harry Bernstein

Harry Bernstein

Chief Creative Officer, Havas NY

Jason M Peterson

Jason M Peterson

Chairman & Chief Creative Officer, Havas


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